It is with great pleasure that today we present to you the Traces collection and all its history of creation.
In 2019, we were chosen by APEX in partnership with the BRAZIL DESIGN CENTER to promote Brazilian precious stones abroad through our jewelry.
At that time, we chose the American market as the target of the project and ended up choosing California as inspiration. California is a cosmopolitan state that represents the cultural and historical diversity of the United States.
And then came the big idea:
- We wanted our jewelry to represent Brazilianness in the vivid colors of our stones;
- We also wanted to represent femininity through the most organic lines;
- But we also wanted the pieces to represent the strength of the modern, self-possessed and independent woman.
The result of this work was a unique jewelry collection! We use geometric cut stones (“strength”), intensely colored stones (“a true celebration of diversity”) and feminine ones, representing the features and curves of women.
The variety of shapes, the plurality of colors and the diversity of stones in similarity with the diversity of women. The jewels in the Traces Collection draw a parallel between the multiethnicity of Californian women with the multiplicity of Brazilian stones. It shows that every detail matters, every trait becomes unique and that makes it rare. There is beauty in all shapes, in all colors, in all women. Being yourself makes you precious.
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