Connections Collection – Know this story!
It is with great joy that today, I, Manuela Soares (CEO of ArtOuro & Gemas), share with you the story of our new collection, Connections Collection.
Have you ever met someone and out of nowhere had the impression that that relationship would turn into a beautiful friendship?
During my consultancy, I was delighted with the infinite possibilities of using colors and communication techniques and how this influenced our audience's perception of our branding! This connection was so strong that, in the end, I invited Nay to design a new jewelry collection with us.
the beginning of the story
It all started in the first Minas Gerais edition of ONELADY's Female Experience, an event about female connections and entrepreneurship, at Hotel Fasano BH, where I had the pleasure of meeting @Nay Murta, an incredible woman and specialist in Image strategy.
I immediately fell in love with the technique and its history of entrepreneurship. I liked it so much that I ended up hiring her consultancy for me personally!
During my consultancy, I was delighted with the infinite possibilities of using colors and communication techniques and how this influenced our audience's perception of our branding! This connection was so strong that, in the end, I invited Nay to design a new jewelry collection with us.
Connections Collection – the inspiration for the collection.
The Connections Collection represents an infinity of combinations of colors and shapes, translated into earrings and rings with a mix of vivid colored gemstones coexisting in perfect harmony with a super feminine and modern touch!
We think of every detail to allow a universe of possibilities within a single collection, where each jewel brings with it a unique dynamism through fittings and disengagements that transform into different forms of use within a single piece.
Our curation of pieces and gems is also very much in line with international fashion trends. In the words of Camilla Salek from Harper's Bazaar Brazil:
“In recent months, several international vehicles have reported how much fashion has been embracing color. The “dopamine dressing” or “dopamine colors” movement has been dominating the streets and social networks with bold and vibrant color palettes to break the pandemic monotony”.
Camilla Selek
This entire collection carries ArtOuro's value proposition, which is to promote Brazilian precious stones in the world through our jewelry, valuing the knowledge of our local community and generating business based on ethical and sustainable principles.
All pieces are available for sale through our virtual store! Discover the collection:
No comments yet...