For color lovers, the mystery has been solved! The Pantone Color Institute, professional provider of color standards for the fashion and design industry, has unveiled the color of 2017. After rose quartz and serenity blue being chosen as the colors of the year for 2016, it now follows green, in a very nature version.
Influence of color
Greenery or “foliage green” reminds us of everything that is natural and shows that choosing this yellowish-green tone is a sign of a change in attitude on several levels, starting with our consumption habits. It is a symbol of new beginnings, which evokes the first days of spring, when the green of nature revives, restores and renews.
The choice is based on colors that reflect the current cultural climate, a fresh new year, growing vegetarian trends, grass and fresh air during spring and summer, but is mainly linked to the concept of the green movement, reflected in the social and political landscape. divided.
A motto by stylist Vivienne Westwood inspired Pantone to choose the color of 2017: “Buy less, choose well, make it last” (buy less, choose well, make it last). Companies like H&M have created environmentally friendly lines, often made from recycled materials.
trendy greenery
At New York Fashion Week, stylists already stated that we live in a modern world where technology will always exist, but that there is still a need to turn to the opposite side, to Nature. And nothing fairer than choosing a color that reminds us of this natural climate as next year's color. It has even been seen on the catwalks this year, appearing in various forms on the shows of some brands, such as Gucci, Zac Posen, Balenciaga, Michael Kors, Cynthia Rowley and Kenzo.
The situation in which the world finds itself today calls for revitalization and Greenery, based on the concepts of the 4R's (regenerate, refresh, revitalize and renew), represents and symbolizes optimism and hope, the growing connection that we seek with nature , with people and with a greater purpose. She inhales a deep breath that oxygenates and invigorates the body and mind.
How you are going to use this color depends a lot on your style. It can be in accessories or larger pieces. Or you can even coordinate with other shades of green in a monochrome look, with neutral colors, with similar colors (neighbors in the chromatic circle, like blue and yellow) or with complementary colors like red. If you still haven't been able to visualize the combinations or are still unsure about their use, Pantone itself indicates the color cards that you can use and abuse without fear of making mistakes. Check out!
So, readers, ready to wear the new color? May 2017 come with many doses of greenery!
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