It is not new that jewelry fascinates women. Since the beginning of time, back in the most remote eras of our history, adornments, which were made from bones and teeth of animals, shells, stones and wood, were revered for the beauty, value, meaning or power they symbolized.

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Meaning of jewel

The word jewel comes from the Latin jocalis, that which provides pleasure, which, in turn, originates from the word jocus, grace. But no one needed to say that didn't they? Jewelry, as well as handbags, shoes and clothes, are the ultimate desire of most women. After all, Marilyn Monroe, in the 1953 classic the cc, already sang: “Diamonds are a Girl's Best Friend” (Diamonds are a woman's best friend).

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Jewels represent special people and moments

Jewels mark special moments in life: they are passed down from generation to generation, strengthening family ties, they are part of achievements and celebrations, they become amulets... own history in this very particular universe. The fact is that being presented with a jewel goes beyond any sensation.

female personality

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Earrings, necklaces, rings and other pieces are no longer considered mere adornments and have become part of the female personality. Due to the wide variety available on the market, lovers and admirers of design and fashion always find the perfect combination that adorns, shines and makes them more beautiful. Because they refer to the preciousness of women, representing all their elegance, good taste and delicacy, they are indispensable items as a complement to the look.

Brazil in the jewelry market

An international reference in the jewelry market, with ⅓ of the volume of stone production in the world, the country is among the main producers of emeralds. According to data from the Brazilian Institute of Gems and Precious Metals (IBGM), there are 22 tons of pieces created and sold. A large part of this success is due to the creativity of designers and manufacturers in mixing materials, in addition to investments in the development of new production technologies, which made it possible for the market to offer products with a difference in terms of style and at more competitive prices.


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