Forget the dogs. When it comes to man's best friend, watches and cars come out ahead. Watch has always been the object of male desire.

Since antiquity, the clock has been used as a measure of time, in various formats. The oldest are sundials. History records that water clocks (clepsydras) and hourglasses (hourglasses) appeared in Judea, around 600 BC

The man's relationship with the clock is not new. It goes from the first pocket models, in the early 1500s, considered status symbols, through the invention of the chronograph, in 1821, by Nicolas Rieussec, and the professional chronometers used by pilots in the 1920s and 1930s. to high performance and high performance, attributes much appreciated in the male universe.

If there is no doubt about this men's passion, we know that there are controversies regarding the first mechanical watch. One current considers that the first watchmaker was the French monk Gerbert, later Pope Sylvester II. Other great builders and perfectors were Ricardo de Walinfard (1344), Santiago de Dondis (1344) and his son João de Dondis, who became known as Horologius, and Henrique de Vick (1370).

But why when we talk about watches, do we immediately think of men and not women? The reason is simple: watches are men's jewelry par excellence! It is an accessory that can be exchanged to match the suit, dress shirt or casual t-shirt, highlighting the man's style and elegance. Women love watches and wear them daily too, however, they have more choice of accessories to reveal their personalities.

The occasion defines the choice

Nowadays, with cell phones and tablets in the hands all the time, the watch has more and more an aesthetic function than a functional one, yet another reason to be careful in choosing and adapting to the look.

Men don't have a single watch, just as we don't have a single purse. A man should own at least three watches: one formal, one casual, and one sport. Each for a different situation.

The formal watch is understated and classic, it is often used for formal professional situations or elegant events. It is also used a lot with suits. The watch case should be low to fit under a closed shirt cuff and the bracelet is usually dark leather.

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The sports watch is the one created for situations of external activities where a sport is practiced. It must be waterproof, anti-shock and have a rubberized strap. Sizes are bigger, boxes are taller and more colorful. Some have GPS, others have a calorie burn counter.

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And finally the casual watch, considered the everyday watch. This is the watch you will wear the most. It is the one that must print your personal style. It usually has more design, more details and has something for everyone. The cases are tall, the bracelets can be made of steel, leather or rubber, and some have the option of changing the bracelet. If you are more fashion, you can also match your watch with bracelets.

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