According to the National Health Survey, carried out in partnership with the National Institute of Geography and Statistics (IBGE), the number of dogs in Brazilian homes surpassed that of small humans. The data released show that for every 100 families, 44 keep dogs, while only 36 have children, that is, there are 52 million dogs against 45 children up to 14 years old, leaving us at the same level as more developed countries like the United States and Japan. Unbelievable!
Why do we love these little creatures so much?
He doesn't care if you live in a mansion or on the street, what your religion is or skin color. Containers with clean water and food, a little care, respect and affection are enough to win the heart and trust of this being that has long been considered man's best friend. This is enough to explain the presence of these adorable beings in no less than 44,3% of Brazilian homes.
In addition to entertaining families with children, they are often chosen as an alternative to fill the void in homes with few people or even that feeling of an empty nest and cradle. With the increase in the elderly population, whose children have already left home, and women who are having fewer babies, there is more space, time and money for 4-legged babies.
Wedluxury pet bed
Overkill? Believe me: it's a growing segment. Want more? There is no crisis for the pet market. The market has an average revenue of R$16 billion, placing Brazil in the third position in the world ranking and its tendency is for growth above the GDP.
Anyone who has a budget that allows for certain luxuries and loves animals will spare no expense for them. All to fill a gap in the owner who often invests more in the pet than in himself, seeing the pet as a member of the family.
Do you think it's absurd? Well, know that pets have their own Fashion Week. Yes, the New York Pet Show presents the latest market trends, with dog shows that rock their looks.
To get an idea of the potential and credibility of this segment, which is always looking for innovation and with technology increasingly in favor of owners and their pets, some brands have already produced items for pets. How would you like to have a piece by Gucci or Louis Vuitton further embellishing your pet? Chic?
Jewels of the four legged world
They are already part of the family. Therefore, a lot of investment is made to make them cute, elegant and stylish. A common concern is that the accessories do not hurt the animals and a tip to prevent this from happening is to analyze the size of the piece and the size of the animal.
But what to use? With so many options, it is difficult to choose a model. But rest assured: follow some tips we have for you.
Colored collars and clips make your pet even more fashion. Celebrities, like Paris Hilton, joined the fashion and set aside the traditional collar. When shopping, choose a garment that won't pinch or pull hair and is the right size.
And for those who don't wear a collar, but still deserve to be stylish, invest in collars. If you have a kitten, a great choice is the necklace-like, which can be found in the most diverse options of styles and colors, the most common being those made in silver, gold or studded with stones.
Another option is clip-on earrings, those that don't need drilling. Kittens look beautiful and luxurious with them. But be careful when placing the piece so as not to hurt or upset the animal.
What are you waiting for to gift your best friend?
Take the opportunity to download one of our e-books with exclusive tips!
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