The Brazilian Institute of Gems and Precious Metals (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), has just presented the new Strategic Positioning of Brazilian Gems Abroad, work that aims to translate the value of the national raw material by adding principles that are only acquired with time and experience.
The concept obtained through the development of the mining agencies Zagaia Comunicação and Hardy Design reflects the expertise of Brazil and its masters in giving life and shape to stones. The gems are selected for their essence and transformed until they reach the state of excellence to be presented in the international market. Soon, Brazilian stonecutters gained prominence for their wisdom in identifying the vocation of their raw materials. This unique knowledge is the branding proposal to be followed abroad by the brands that are part of Precious Brazil.
Supported by the project, 34 Brazilian companies, including ArtOuro & Gemas, will participate in the official launch of the Strategic Positioning of Brazilian Gems Abroad at the Hong Kong Jewelery & Gem Fair, one of the main fairs in the sector in Asia, which will take place between September 13th and 19th.
Source: Apex-Brasil
The world jewelry market has been growing every year. According to a report by the McKinsey Global Institute, it is expected to grow by up to 6% in the coming years and that annual sales in this sector will reach US$250 billion/year by 2020.
Currently, the American market is responsible for 43% of the export volume of the companies participating in the Precious Brazil project, which, in 2016, exported over 51 million dollars to the United States. Brazil is responsible for 0,14% of world exports, occupying the 34th position in the world ranking. United States, Argentina, Chile, France and Colombia are the main Brazilian importers in this market.
Take the opportunity to download one of our e-books with exclusive tips!
No comments yet...