Acquiring your first piece of jewelry, in March, during the international month of celebration of women, gains even more shine here at ArtOuro. Our CEO, Manuela Soares shares, in this blog post, how our jewelry becomes powerful symbols of female achievements. Discover the unique journey of the modern woman when purchasing her first jewelry and how ArtOuro makes this experience truly special.
Who Buys More Jewelry: Men or Women?
Historically, men were the gift givers, but in recent decades, women have taken the lead. A growing movement reveals that they buy their own jewelry, redefining traditions.
What motivates you to buy your first piece of jewelry?
Diverse motivations drive women to choose their own jewelry. From empowering moments to celebrating financial autonomy, each purchase reflects a unique story.
High Self-Care and Self-Esteem:
Choosing jewelry is not just an act of purchasing; It is a gesture of self-care, raising self-esteem and promoting self-love. Our pieces are more than adornments – they are declarations of personal power.
First Jewel: Memories, Achievements and Identity:
ArtOuro jewelry immortalizes personal memories and achievements, becoming symbolic witnesses of each woman's journey. The choice also reflects the personal style and unique identity of the wearer.
Breaking Traditions with Elegance:
Modern women defy conventions by purchasing their own jewelry, breaking with conventional standards and embracing the authenticity that ArtOuro provides.
Participating in the Journey of the First Jewel:
Discover the privilege of being part of another woman's unique experience when you purchase your first jewelry. At ArtOuro, we celebrate each choice, making it more than a purchase – a celebration of empowerment.
ArtOuro’s Commitment:
4 decades ago, the ArtOuro promotes the beauty of Brazilian gems, transforming them into unique jewelry. With a minimalist and sustainable design, our pieces tell stories and are handcrafted by dedicated artisans.
One of our pillars is to work with a “Fair Price”, as we believe that the entire production chain needs to be remunerated fairly and in line with good market practices. We are a digital brand and this allows us to offer our customers jewelry made with natural gems, 18k gold and at affordable prices.
Tips for the First Purchase:
Explore our practical tips for choosing the ideal jewelry, taking into account personal style, budget and special occasions. Choose colors that resonate with you and trust ArtOuro's tradition and reputation.
Celebrate Your Journey with ArtOuro:
Discover ArtOuro's unique collection, where each piece of jewelry is an authentic expression of the modern woman. Celebrate your personal journey of radiance, empowerment and self-love through our exclusive pieces.
In our live, on the day, we will share with our clients stories and special moments experienced by our team over time. Don't miss it! And take advantage of our exclusive offers at our virtual store.`
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