In the Middle Ages it was used only by men, until Archduke Maximilian I offered his beloved a jewel as a wedding present.
The diamond industry is going through “hard times”. The big diamond producers — especially the famous De Beers — are facing an unprecedented crisis in their sales and business due to important economic changes in the scenario in which they operate.
Certainly diamonds are a true dream of consumption for many women. The beauty of the stone still turns the head of the female universe and makes partners work hard to be able to present them with one!